An anecdote from one of my field visits to the rural Marathawada region for First Energy (Formerly BP Oorja).
Chit-chatting with a Villager in Bavi (A remote hamlet in Osmanabad district, Maharashtra) in Marathi and Hindi:
She: My elder son was always the smartest in the house, and is now a priest at the local temple. He earns well, spends time with the family, is respected in the community, and our improved reputation brings more customers too. (Note: She sells D.Light solar lamps, Oorja stoves, Godrej Chhotukool Refrigerators, PureIt etc. in Bavi and neighbouring villages.) He’ll surely become the head priest some day.
Me: What about your younger son? They tell me he was the local class 10th (high school) topper.
She: Yes, and he’ll finish school soon. He’s not that smart or clever though, and not really good enough to work on the business either.
She: Yeah. We don’t expect much. He’ll probably become a software engineer and settle down in Pune or Bangalore.